Pixel IQ Launches: A Smarter Way to Configure LED Solutions

Arterio Technologies and Midwich have launched Pixel IQ, a new online configurator that makes it easier to design and specify LED video walls.
Now live for Midwich and PSCo customers, Pixel IQ helps users find the right product faster, compare options easily, and generate full technical sales packages in just a few steps.
It is the first tool that gives simultaneous access to all major LED brands in the PSCo portfolio.

Stuart Holmes, executive director for solutions at PSCo, said: “Launching the Pixel IQ at ISE 2025 marks a huge milestone for us and the industry.

Here’s how it works:

1. Set Up Your Display Based on Target Size

Pixel IQ starts with simple inputs: the user defines the target width, height, and aspect ratio of the display.
The system filters available products based on the desired size and project type, recommending LED solutions that are the best technical fit.
This saves time and helps focus the selection process right from the start.

2. Browse a Full Product Catalogue Across Leading Brands

Once the display is set, users can browse products from major brands including Absen, LG, Sharp/NEC, Samsung, and Sony.
The tool shows detailed technical specs like pixel pitch, brightness, cabinet size, and more, making it easy to check if a product meets the project’s requirements.
Users can quickly compare technical trade-offs without needing to open multiple PDFs or visit different websites.

3. Engineering Tools Built In

Pixel IQ automatically assigns the right controllers, power supply, and data wiring needed for the chosen design.
It builds a full system in the background, so the proposed solution is not just a screen — it includes the infrastructure needed to make it work.
This makes the technical setup easier for both sales teams and engineering teams, and reduces mistakes.

4. Compare Solutions and Download a Technical Sales Package

Users can compare multiple options side-by-side, with full engineering summaries for each configuration.
When ready, the user can download a Technical Preview Sales Package, which includes cabinet drawings, system diagrams, power and data plans, and key technical specifications.
This document is ready to share with customers or project stakeholders.

What Happens Next

When a solution is submitted through Pixel IQ, it moves into the Midwich and PSCo internal configurator.
There, specialists can further refine the proposal, add services like mounts, installation, warranty extensions, and optimize the final solution if needed.
Pixel IQ helps speed up the early project stages and makes it easier to move projects from planning to execution.